Starting Your Encore Business™
is a 7-part webinar series where each webinar teaches a basic lesson in imagining, designing, starting and successfully operating a solo business. There is strong emphasis on pricing and marketing, two of the issues most feared by new entrepreneurs.
Solo businesses are THE business model of the 21st century. These webinars will help you find financial success as a solo. The webinars are built on the philosophy of their author, Jackie B Peterson and her popular book, Better Smarter Richer.
Each webinar includes work sheets for you to complete as you work through that lesson. Throughout the series, we use an avatar, Barbara, who is starting her own business as a tutor for high school students who need good scores on their ACT/SAT tests. To help the participant understand how to best use the work sheets, the webinar materials all follow Barbara’s journey of imagining and starting her business, and show how she would complete each work sheets to help her create her own successful encore business.