FAQ’s

Age is Opportunity is a 7-part webinar series

where each webinar teaches a basic lesson in imagining, designing, starting and successfully operating a solo business. There is strong emphasis on pricing and marketing, two of the issues most feared by new entrepreneurs.
Solo businesses are THE business model of the 21st century. These webinars will help you find financial success as a solo. The webinars are built on the philosophy of their author, Jackie B Peterson and her popular book, Better Smarter Richer.
Each webinar includes work sheets for you to complete as you work through that lesson. Throughout the series, we use an avatar, Barbara, who is starting her own business as a tutor for high school students who need good scores on their ACT/SAT tests. To help the participant understand how to best use the work sheets, the webinar materials all follow Barbara’s journey of imagining and starting her business, and show how she would complete each work sheets to help her create her own best beginning.

Age is Opportunity Session One – What Should I Do?

Lessons in this webinar:

  1. Take a personal inventory of your skills, passions and look at the “thread of your career.”
  2. Understand your passions, talents and possible revenue streams
  3. Learn the costs of starting your new business both in terms of time and of money

Worksheets in this webinar:

  1. Passion work sheet
  2. Talent work sheet
  3. Career work sheet
  4. Time work sheet
  5. Money needed to start work sheet
  6. Will I be able to make money
  7. Your sweet spot
  8. Consider your temperament
  9. Age is Opportunity Session Two – How Do I Begin?

    Lessons in this webinar:

    1. Technical steps to take to form your business
    2. Naming your business
    3. Funding your business
    4. Creating products or packages of services/pricing model
    5. Creating basic marketing tools

    Worksheets in this webinar:

    1. Marketing work sheet
    2. Goal work sheet
    3. Action Plan

    Age is Opportunity Session Three – How Much Should I Charge?

    Lessons in this webinar:

    1. Four elements to be included in calculating a price.
    2. How to cost your own labor
    3. Pricing for sale of time
    4. Pricing for sale of products
    5. Importance of A business mind set

    Worksheets in this webinar:

    1. Direct Costs work sheet
    2. Indirect costs work sheet
    3. Non-starvation items
    4. Household budget
    5. Setting your price

    Age is Opportunity Session Four – How Will I Get Found?

    Lessons in this webinar:

    1. The crucial importance of a specialty of a niche
    2. Development of a UVP statement
    3. How to use your UVP to market and guide your business

    Worksheets in this webinar:

    1. Developing a UVP-first draft
    2. What makes you unique?
    3. What I deliver
    4. Re-work your UVP

    Age is Opportunity Session Five – Knowing Your Target Customer

    Lessons in this webinar

    1. What is a target customer and why is this important/
    2. How to find your target customer
    3. How to identify and avoid mission creep
    4. Importance of Directed marketing

    Worksheets in this webinar:

    1. Describe your target customer
    2. Directed marketing; plan how to find your target

    Age is Opportunity Session Six – How Do I Speak the Language of My Customer?

    Lessons in this webinar:

    1. Learn how to get your message to your target; the key to good marketing
    2. Importance of focused marketing
    3. Marketing Techniques
      • PR, Advertising, Promotions
      • SEO
      • Offering a diversity of products
      • Show yourself as an expert
      • Closing
      • Focus your marketing; use your time well
      • Charging enough money; price is an important part of marketing

    Worksheets in this webinar:

    1. How did my clients find me; use to help you develop some robust marketing channels.
    2. Marketing analysis- what is working
    3. Daily marketing diary

    Age is Opportunity Session Seven – How Will I Grow? The Waterbug Model

    Lessons in this webinar:

    1. Learn the principles of the Waterbug model as a means of time management and growth
    2. How solos grow without doing it all
    3. Growth strategies to consider

    Worksheets in this webinar:

    1. Outsourcing considerations and possibilities
    2. Product mix